Allen's Confectionary
The brief for Allen's was, through the use of packaging, elevate Allen's Confectionary to make it a suitable choice in gifting and celebratory occasions. The outcome was the creation of 'Fancy Faves', a sub-brand of Allen's lollies, consisting of a coordinated array of nine flavours of lollies and based on a particular theme. Development also included the creation of a brand mark, secondary visual language, labelling, knife line design, and the creation of physical packaging mockups.